Must-Have Shopify Apps for Your Store

Selecting the right apps is a highly personalized process. The ideal mix of apps depends on your store’s unique needs—whether you’re scaling up, expanding, or adjusting your product catalog. Some stores may need highly customized functionality, while others can rely on more out-of-the-box solutions. Because of these varying demands, it’s hard to label any apps as absolute “must-haves.”

However, there are certain functionalities so beneficial that almost every e-commerce business can gain from using them. That’s where our list of top Shopify apps comes in—highlighting those tools that can make a real difference for most online stores.

1. Klaviyo

If you want to ensure the success of your online store, personalized email marketing is something you simply can’t overlook. Klaviyo stands out as the top email marketing tool for e-commerce, hands down.

Its seamless integration with Shopify allows you to harness store data to deliver highly personalized marketing emails. On average, e-commerce brands using Klaviyo attribute about 25% of their revenue to email marketing. For clients working with Code’s Klaviyo Elite team, this number can even reach 50%.

Additionally, Klaviyo integrates just as smoothly with many other apps on this list, giving your store more tools to enhance both revenue and customer experience.

2. Gorgias

Gorgias is, without a doubt, the leading helpdesk and live chat platform for Shopify stores. Why? It centralizes all incoming customer inquiries from multiple channels—Instagram, WhatsApp, Facebook, email, phone, and live chat—into one dashboard. This streamlines your support process, allowing your customer service team to view a complete order history and automate responses to frequently asked questions.

Gorgias is packed with features designed to boost the speed and efficiency of your customer service. By using this app, you’ll save valuable time, increase customer purchase frequency, and enjoy a 20-30% conversion rate on support tickets.

3. LoyaltyLion

Loyal customers are invaluable, and LoyaltyLion helps ensure they keep coming back. This app allows you to create a data-driven loyalty program customized to your brand, significantly increasing both purchase frequency and Average Order Value (AOV).

For example, our client Fascino Coffee uses LoyaltyLion to reward customers with loyalty points for every coffee purchase. By seamlessly integrating with Klaviyo, we can anticipate when a customer is likely to reorder and follow up with a personalized email sequence, enhancing both retention and customer satisfaction.

4. Reviews.io of JudgeMe

Customer reviews are invaluable! Did you know that reading reviews can quadruple the likelihood of store visitors becoming paying customers? Not only that, but their Average Order Value (AOV) is typically 28% higher. That’s why a reliable review app is a must-have. At Code, we recommend using either Reviews.io or JudgeMe.

JudgeMe offers a wealth of features, including allowing customers to submit reviews directly from the review request email. It also lets them add photos and videos to inspire others and share reviews on social media, either automatically or with your approval. The app is affordably priced and helps you earn those coveted Google Shopping stars if you collect enough reviews.

If you’re seeking more advanced features, like API access to reviews, Reviews.io is the ideal choice. Its Klaviyo integration surpasses that of JudgeMe, offering cool options like incorporating five-star product reviews into Abandoned Cart emails. This can lead to a significant spike in conversion rates!

5. Rebuy

Every now and then, an app hits the market with such innovative functionality that it makes you wonder why no one thought of it sooner. Rebuy is one of those apps, designed to significantly increase your sales, Average Order Value (AOV), and customer retention through intelligent upselling and cross-selling. Powered by artificial intelligence (AI), Rebuy delivers relevant product suggestions and offers at just the right moment—whether it’s related items at checkout or product upgrades on the product page.

The best part? It only takes a few minutes to install, and once you configure your tags, you’re ready to start boosting sales immediately.

Don’t have a Shopify store yet? Create one today and enjoy 3 months for just $1!